Blog
Google Ratcheting Up Email Protection: Make Sure Your Emails Get Through
Have you recently checked your organization's spam rate? It's a crucial measure to consider, especially with Google's upcoming enforcement of a sender-spam limit in February, aimed at maintaining a high-quality experience for Gmail users. In an October 2023 blog post,...
Double Up on Facebook: When and Why Multiple Pages Make Sense
In today’s dynamic digital marketing realm, businesses are consistently seeking innovative strategies to increase their footprint and engage their audiences more effectively. A pressing question that regularly surfaces is: “Should my business or organization maintain...
Harness the Power of WordPress for Your Chamber of Commerce Website
Why WordPress is the Preferred CMS for Chambers of Commerce The digital era offers new opportunities for Chambers of Commerce across the globe. As business centers and community development hubs, they must leverage advancements like WordPress, the world’s most popular...
Embracing First-Party Data: Why Your Business Needs More Than Just Social Media
As small businesses, chambers of commerce, and destination marketing organizations strive to thrive in the digital marketplace, understanding the importance of first-party data is crucial. While social media platforms offer valuable opportunities for reaching...
Unlock the Power of Alt-Tags: Why Your Website Images Need Them
If you're marketing a small business, organization, association, destination, or anything else, you probably have a keen understanding of the importance of a strong online presence. You're likely investing time, effort, and resources into creating a captivating...
Crafting an Effective Digital Strategy: Capture Attention, Deliver Value, Stand Out
In a world inundated by ceaseless email alerts and oversaturated social media feeds, it's not surprising that the organic reach of digital marketing efforts often seems to be dwindling. Yet, regardless of whether your goal is to bolster newsletter open rates, spur...
The Importance of Evergreen Content in Your Social Media
Have you ever admired the unchanging beauty of a pine, blue spruce, or white fir? These trees, often referred to as 'evergreen', maintain their vibrant green hue throughout the year, irrespective of the season. Similarly, in the realm of digital marketing, we have...
The Importance of Consistency on Social Media
The Rule of 7 is a timeless concept in marketing. It suggests that a customer needs to see your brand at least seven times before making a purchase. While the number seven is not set in stone, the underlying idea remains the same—you have to be seen to stay top of...
