Blog
Podcasting 101: The Basics
Podcasting is actually pretty simple. It takes a computer, a microphone (possibly the internal microphone on your computer), some audio recording software, and an idea. You will also need a service to host your podcast. Technically, you could also record your audio...
Make Sure Your Ads Mention the Superb Owl
And, no, this isn’t a Harry Potter reference. I’m actually talking football. And, this Sunday, it’s the BIG GAME or the celebration of the SUPERB OWL. Wait, your advertising Super Bowl specials? Did you pay to do that? As someone who works with events and sponsors,...
Have Your Blast Email Rates Plummeted?
It’s February 2024, and Google is working hard to prevent spam from reaching its users. It’s a good thing, although you need to make sure your mass emails are not getting sucked into the spam abyss. You can read more about Google’s policies by clicking on this...
AI vs SEO – A Marathon of Optimization, An Exercise in Branding
““i am new to running and want to take on a marathon. what are some of the best marathons for beginners?” My introduction into running is quite different than most people. For some people that run in the Chicago Marathon in 2009-2011, you may have seen an over...
Optimizing Your Website for AI: The Future Beyond SEO
In the digital age, businesses and organizations have long focused on search engine optimization (SEO) as the cornerstone of their online presence strategies. However, as technology evolves, so too does the landscape of digital marketing and content discovery. A...
The Art of Simplicity in Billboard Advertising: A Lesson from Orlando’s Icons
In the bustling streets of Orlando, a city famed for its theme parks and vibrant attractions, lies a lesson in graphic design that many advertisers could benefit from. The lesson is simple, quite literally: the power of keeping things simple in billboard advertising....
Uncovering the Unique Story of Your Destination: A Guide for DMOs
In the vast and vibrant world of tourism, each destination holds a unique story waiting to be told. For Destination Marketing Organizations (DMOs) grappling with limited budgets, the key to standing out isn't just about flashy marketing; it's about uncovering and...
Why Every Website Needs the Padlock: The Significance of SSL Certificates
The padlock symbol on your browser bar isn’t just there for show. It signifies that the website you’re visiting is secure, specifically that it uses a Secure Socket Layer (SSL) certificate. This little icon plays a crucial role in the world of online transactions and...
Google Ratcheting Up Email Protection: Make Sure Your Emails Get Through
Have you recently checked your organization's spam rate? It's a crucial measure to consider, especially with Google's upcoming enforcement of a sender-spam limit in February, aimed at maintaining a high-quality experience for Gmail users. In an October 2023 blog post,...
Double Up on Facebook: When and Why Multiple Pages Make Sense
In today’s dynamic digital marketing realm, businesses are consistently seeking innovative strategies to increase their footprint and engage their audiences more effectively. A pressing question that regularly surfaces is: “Should my business or organization maintain...
