Blog
How Many Times Should I Post on Social Media? It All Depends on Your Situation
One of the most frequently asked questions in social media marketing is, “How many times should I post?” The answer isn’t one-size-fits-all. It depends on several factors, including your industry, goals, audience, and resources. Let's break it down. General Posting...
Taking the Next Step with Social Media: It’s Time to Have Real Conversations
Social media is more than just a place to advertise—it's where your customers come to engage, ask questions, and get the help they need, all from the comfort of their own screen. It’s the new customer service center, and businesses that aren’t engaging with their...
How Oreo’s Creative Power Play Capitalized on the Toronto Maple Leafs’ Milk Sponsorship
Sponsorships often serve as a powerful way for brands to align themselves with iconic teams or events, but sometimes a sponsorship goes beyond the ordinary and creates something truly memorable. A recent example of this is Oreo’s sponsorship of the Toronto Maple Leafs...
JPG, PNG… Why WEBP Might Be the Best Format for Your Website Graphics
When creating a website, the right image format can make a world of difference in terms of performance and user experience. While many are familiar with formats like JPG and PNG, there’s a newer option that web developers are increasingly turning to—WEBP. What is a...
The Power of Presence: Elevating Your Brand Through Social Media
In today's digital era, social media stands as the town square for businesses and non-profit organizations alike. It's where voices are heard, stories are shared, and brands come to life. Yet, amidst the bustling crowd of content, standing out requires more than just...
Have Your Blast Email Rates Plummeted?
Google is working hard to prevent spam from reaching its users. It’s a good thing, although you need to make sure your mass emails are not getting sucked into the spam abyss. You can read more about Google’s policies by clicking on this previous article -...
AI vs SEO – A Marathon of Optimization, An Exercise in Branding
““i am new to running and want to take on a marathon. what are some of the best marathons for beginners?” My introduction into running is quite different than most people. For some people that run in the Chicago Marathon in 2009-2011, you may have seen an over...
Optimizing Your Website for AI: The Future Beyond SEO
In the digital age, businesses and organizations have long focused on search engine optimization (SEO) as the cornerstone of their online presence strategies. However, as technology evolves, so too does the landscape of digital marketing and content discovery. A...
The Art of Simplicity in Billboard Advertising: A Lesson from Orlando’s Icons
In the bustling streets of Orlando, a city famed for its theme parks and vibrant attractions, lies a lesson in graphic design that many advertisers could benefit from. The lesson is simple, quite literally: the power of keeping things simple in billboard advertising....
Uncovering the Unique Story of Your Destination: A Guide for DMOs
In the vast and vibrant world of tourism, each destination holds a unique story waiting to be told. For Destination Marketing Organizations (DMOs) grappling with limited budgets, the key to standing out isn't just about flashy marketing; it's about uncovering and...
