(TV Commercials, Social Media Videos, and more …)
Video is becoming a more important tool for marketing. Besides the importance of having a television commercial in your arsenal, you want to keep providing video content (including LIVE video) to keep your social media channels thriving.
This commercial was designed for the Heritage Corridor Convention and Visitors Bureau (aka “My Day Job”). Our target audience is the PBS audience, a little bit older crowd looking to step back in time (whether their own memories or the memories of their parents).
OTTAWA 2 RIVERS WINE FEST
The Ottawa 2 Rivers Wine Fest is always a big, newsworthy event in the City of Ottawa (IL), and that was the impetus for going with the vintage newspaper theme. We found a great voiceover actor to put the right tone on this commercial … gave it an extra smooth feel. Jazz, wine … have to have a smooth commercial!
FLOCK TO THE ROCK
This video was produced for social media, helping to promote winter activities in the Starved Rock (IL) area. In the winter months, the biggest draw is eagle watching. The goal was to feature eagles, but highlight other options in the area to turn a quick trip into a one-day (or more) outing. The original plan for this video was to have a voice-over. However, with the scenic photos and powerful music – I just knew this piece was perfect without the voice-over. The commercial was a hit, and one of the featured businesses had Biggest Bark produce a similar piece just for them.
LOCKPORT’S SUMMER ART SERIES
The task at hand was to promote the City of Lockport’s Summer Art Series – hooking in a city festival, comic book celebration, toy-inspired art gallery exhibition and steampunk celebration. We hooked this all together for a 30-second social media video and Comcast video pre-roll embed.
GREAT MIDWESTERN BALLYHOO
My work with the City of Lockport (IL) was my first exposure to the world of Steampunk. The city puts on Steampunk celebration, taking the city into a sci-fi world of the past – one where steam power became mainstream. A little bit Victorian, a little bit WIld West.